There's a lot to think about when hiring the right agent to sell your home. And if you're like most sellers, you want a listing team who will work tirelessly (and creatively!) to get your home in front of the most qualified and interested buyers. You're probably also looking for minimal disruption to your daily routine, right?
But have you ever found yourself wondering, “What does it actually mean to market a listing for sale?” (Spoiler: it’s NOT just putting it in the MLS and hanging a For Sale sign).
An effective listing launch is strategic and comprehensive, often taking weeks to come together. While you’re juggling packing boxes and prepping for your next adventure, the PHG team is orchestrating a marketing masterpiece designed to get your home in front of the right buyers with minimal fuss.
We’ve broken down PHG's Listing Launch into 3 categories:
Strategic:
This is where the magic begins. Our approach starts with getting the price right and crafting compelling copywriting that tells the story of your home. We look at the public vs. private market dynamics, promote your neighborhood, identify the target audience, and leverage relationships with agents, vendors, and our extensive sphere of influence. It’s about making sure every element aligns perfectly to showcase your home in the best light.
Digital:
Welcome to the future of home selling! In today’s world, digital presence is everything. We create stunning interior property videos and breathtaking drone footage that capture every angle of your home. We utilize Facebook Meta ads and social media exposure to reach a broader audience. Your home will have a dedicated spot on our website, ensuring it gets the visibility it deserves. This digital push is all about making sure your listing stands out in the crowded online space.
Traditional:
We love the classics. From For Sale signage to public and broker open houses, we use the tried-and-true to ensure your home gets noticed. We coordinate private showings, hire professional photographers for those perfect listing photos, and syndicate your home across the MLS. Flyers, brochures, postcards, and letters are all part of our arsenal to attract potential buyers. These traditional methods are timeless for a reason—they work.
Informed sellers are empowered sellers. When you understand the ins and outs of what's happening with your home's marketing, you can make the best decisions with confidence. Whether it's the data-driven strategies we use to position your home in the market, the meticulous preparations that make it picture-perfect, or the creative in-house marketing efforts tailored just for you, every piece of the puzzle matters.
When a home isn’t launched effectively, it can linger on the market—and trust us, when a home lingers, the seller always loses.
